Communicating your stories
The world is overflowing with content and your business has to make its voice heard to the relevant audiences. What should it look and sound like? Should you be spending time writing blogs and taking photos for Instagram? Where on earth do you start with a print publication?
I build publishing strategies and digital user experiences for small and medium values-led organisations in the arts, in design and in communities. I provide a trusted opinion, helping companies to understand how their audiences engage with the content and messages they put out. It's based on a thoughtful approach to platforms, media and the way we all work together. It's considered simplicity.
Websites, social media, print and digital publishing: I'll look at where you are now, at what's working and what isn't, and pull together a strategy that incorporates just the best bits for your business.
Your audience are the most important people in the world: they will engage with you, remember you and buy from you. I will analyse your target audiences and create personas to ensure you're always talking to the right people.
Perhaps you know you should be doing more with your content but don’t know how to diversify, or maybe you’re struggling to fill your content calendar with expert voices. After years of building publishing lists, and sourcing and creating content across the spectrum, I can help you commission the work that resonates with your audience.
I'll analyse which third-party platforms are best for you, based on your target audiences, and guide you in how to use them with real impact.
Branding and rebranding
It's never been more important to create a unique brand identity to produce beautiful, engaging content. I'll work with you to define the tone of voice that will resonate with your audience and create a visual design that draws on the unexpected. My clients report that we've been able to take their brand to a place they had never been able to imagine – it's like turning a business from navy blue to fuchsia pink – so expect me to challenge your expectations.
With years of experience in the field, I can do as much or as little of the nitty gritty as you'd like. Give me a website to redevelop or an annual report to produce and I will run at it with glee, but I'll also work with your internal project management teams in a consultancy capacity to ensure we keep pushing the boundaries.